PENDAMPINGAN PENGUATAN PROFIL USAHA UMKM PENGOLAHAN BERBASIS UBI KAYU DI DESA M SITIHARJO KECAMATAN TUGUMULYO KABUPATEN MUSI RAWAS

Abstract

ABSTRACT
The aim of this PKM activity is to make efforts to strengthen cassava-based processing business
actors/craftsmen in M. Sitiharjo village, Tugumulyo District, Musi Rawas Regency through
outreach, training and mentoring activities in strengthening profiles such as permits, brands and
packaging; preparation of bookkeeping; dynamics in KUB; utilization of online marketing
channels; and product development/differentiation. The stages carried out in this activity are, the
preparation stage, the socialization stage and the evaluation stage. The implementation of
community service in the M. Sitiharjo Village/Subdistrict, Tugumulyo District, Musi Rawas
Regency, which was carried out by the Lecturer Team of the Agricultural Socioeconomic Study
Program, Faculty of Economics and Business, PGRI Silampari University, took place smoothly and
in a conducive atmosphere. Next, PIRT licensing and halal certification are arranged by partners so
that program sustainability can be implemented and provide benefits for partners such as increasing
the quality and selling value of products, increasing consumer confidence and buying interest,
expanding distribution areas, increasing product sales, and improving the welfare of the community
in village M. Sitiharjo. Apart from that, something that emerged during the PKM implementation
was the open, adaptive and enthusiastic attitude of the participants. This attitude caused the
approximately 6 hours of PKM activities to pass quickly. This situation, the potential for businesses
to develop, the hopes expressed by participants that this PKM activity will continue, as well as the
existence of government policies to encourage the downstreaming of various products are the basis
for consideration for the team to continue PKM activities in the cassava-based home industry
business group. is in the M.Sitiharjo sub-district.
Keywords :Profile, MSMEs, Cassava, Halal Certification,BRN